Business coaching for CPR instructors
You teach CPR. I'll show you
how to build the business.
10 years of mistakes, systems, and breakthroughs — packed into a coaching
Business coaching for CPR instructors
You teach CPR. I'll show you how to build the business.
You teach CPR. I'll show you
how to build the business.
10 years of mistakes, systems, and breakthroughs — packed into a coaching
Join 30+ CPR business owners already inside
YOU'RE GREAT AT SAVING
You're great at saving lives. Running the
business? That's a different skill.
YMost CPR instructors hit a wall when it comes to the business side of things. You know how to save lives, but figuring out exactly how much to charge, how to pay subcontractors without losing money, and how to structure your operations can feel like a guessing game. If you price too high, you lose bids. If you price too low, you work for free. It’s time to take the guesswork out of your growth.ou got certified. You started teaching classes. Maybe you left a job to do this full-time.
And now you're stuck in the messy middle — juggling scheduling, chasing leads, figuring out pricing,
hiring instructors, managing no-shows, and wondering why it still feels so hard.
You didn't get into this to drown in spreadsheets and admin. You got into this to make a difference.
But here's the truth: Being a great instructor doesn't automatically make you a great business owner. That's a different set of skills. And most CPR instructors spend years learning them the hard way — through trial, error, and a lot of wasted money.
YOU'RE GREAT AT SAVING
You're great at saving lives. Running the
business? That's a different skill.
You got certified. You started teaching classes. Maybe you left a job to do this full-time.
And now you're stuck in the messy middle — juggling scheduling, chasing leads, figuring out pricing,
hiring instructors, managing no-shows, and wondering why it still feels so hard.
You didn't get into this to drown in spreadsheets and admin. You got into this to make a difference.
But here's the truth: Being a great instructor doesn't automatically make you a great business owner. That's a different set of skills. And most CPR instructors spend years learning them the hard way — through trial, error, and a lot of wasted money.
What if you had
a roadmap?
I'm Jennifer McBride. I've spent over a decade building Nation's Best CPR from
the ground up — from teaching classes in borrowed conference rooms to
running a multi-location training business with a team of instructors.
Along the way, I figured out:
How to fill classes without begging for referrals
How to price so you actually make money (not
just stay busy)
How to recruit and retain instructors who show up
How to land corporate contracts that pay reliably
How to automate the stuff that used to eat my
weekends
What if you had
a roadmap?
I'm Jennifer McBride. I've spent over a decade building Nation's Best CPR from
the ground up — from teaching classes in borrowed conference rooms to
running a multi-location training business with a team of instructors.
Along the way, I figured out:
How to fill classes without begging for referrals
How to price so you actually make money (not just stay busy)
How to recruit and retain instructors who show up
How to land corporate contracts that pay reliably
How to automate the stuff that used to eat my weekends
CPR CEO Coaching
The CPR CEO
Coaching Program
This isn't generic business coaching from someone who's never taught a CPR class. This is
industry-specific strategy from someone who's built what you're trying to build.
Twice-monthly group
coaching calls
Strategic planning and operational deep dives. Real problems, real solutions. Not theory — tactics you
can use that week.
Call replays in a private
portal
Miss a session? Catch up on your own time. Build a library of answers to reference whenever you need
them.
Monthly implementation checklists
Know exactly what to focus on each month. No more spinning your wheels wondering what to do
next.
Templates and resources
Emails, SOPs, pricing calculators, scripts, hiring guides — the same documents I use to run my own business.
A community of CPR CEOs
You're not alone anymore. Get support, accountability, and answers from other instructors building alongside you.
CPR CEO Coaching
The CPR CEO
Coaching Program
This isn't generic business coaching from someone who's never taught a CPR class. This is
industry-specific strategy from someone who's built what you're trying to build.
Twice-monthly group
coaching calls
Strategic planning and operational deep dives. Real problems, real solutions. Not theory, tactics you
can use that week.
Call replays in a private
portal
Miss a session? Catch up on your own time. Build a library of answers to reference whenever you need
them.
Monthly implementation checklists
Know exactly what to focus on each month. No more spinning your wheels wondering what to do
next.
Templates and resources
Emails, SOPs, pricing calculators, scripts, hiring guides — the same documents I use to run my own business.
A community of CPR CEOs
You're not alone anymore. Get support, accountability, and answers from other instructors building alongside you.
10+ Years Running Nation's Best CPR
Trained 5,000+ Students
Built a Team of 300+ Certified Instructors
Serves Fortune 500 Corporate Clients
Built a 7 figure CPR business from the ground up
Meet Jennifer McBride
I started teaching CPR classes over 10 years ago. Like most instructors, I figured I'd learn the business side as I went.
That "learning" cost me years of undercharging, chasing bad leads, hiring the wrong people, and working weekends I should have spent with my family.
Eventually, I cracked the code. I built systems that let me scale Nation's Best CPR into a real business — multiple locations, a team of instructors, corporate clients, and revenue I used to think was impossible in this industry.
Now I spend my time helping other CPR instructors skip the painful years and build profitable businesses faster.
| I'm not here to motivate you. I'm here to give you the playbook.
10+ Years Running Nation's Best CPR
Trained 5,000+ Students
Built a Team of 300+ Certified Instructors
Serves Fortune 500 Corporate Clients
Built a 7 figure CPR business from the ground up
Meet Jennifer McBride
I started teaching CPR classes over 10 years ago. Like most instructors, I figured I'd learn the business side as I went.
That "learning" cost me years of undercharging, chasing bad leads, hiring the wrong people, and working weekends I should have spent with my family.
Eventually, I cracked the code. I built systems that let me scale Nation's Best CPR into a real business — multiple locations, a team of instructors, corporate clients, and revenue I used to think was impossible in this industry.
Now I spend my time helping other CPR instructors skip the painful years and build profitable businesses faster.
| I'm not here to motivate you. I'm here to give you the playbook.
Questions? I've got answers.
I'm brand new to teaching CPR. Is this for me?
Yes, but this coaching program is for the business side, not CPR technique training. If you're newly certified as an instructor, our program teaches you how to turn that certification into a profitable business—pricing, landing contracts, scaling classes, building a referral engine. You'll learn from CPR business owners who've already done this. No previous business experience required.
I've been doing this for years. Will I still learn something?
Absolutely. Most veteran instructors teach CPR well but leave money on the table. Our coaching focuses on what you might be missing: profit-per-class optimization, advanced B2B sales strategies, pricing psychology, and systems to 6-figure revenue. Many instructors plateau at $50–80K annually because they've never strategically addressed the business fundamentals we cover.
How are the group calls structured?
Twice monthly 60-minute live coaching calls led by Jennifer McBride and participation with other CPR business owners in the CPR CEO Community. Each call tackles a real business problem—pricing strategy, contract negotiation, marketing funnels, scaling. You'll get high-level education that accelerates your growth, resources and templates to implement post-call, peer community, and direct feedback from me.
What if I can't make a live call?
All calls are recorded and available in your member portal within 24 hours. You can watch anytime and submit questions. Live attendance is ideal for real-time interaction, but recordings ensure you never miss the content.
Is there a refund policy?
Access to valuable materials and information is provided upon receive of the first payment thus our policy does not allow for refunds.
Questions? I've got answers.
I'm brand new to teaching CPR. Is this for me?
Yes, but this coaching program is for the business side, not CPR technique training. If you're newly certified as an instructor, our program teaches you how to turn that certification into a profitable business—pricing, landing contracts, scaling classes, building a referral engine. You'll learn from CPR business owners who've already done this. No previous business experience required.
I've been doing this for years. Will I still learn something?
Absolutely. Most veteran instructors teach CPR well but leave money on the table. Our coaching focuses on what you might be missing: profit-per-class optimization, advanced B2B sales strategies, pricing psychology, and systems to 6-figure revenue. Many instructors plateau at $50–80K annually because they've never strategically addressed the business fundamentals we cover.
How are the group calls structured?
Twice monthly 60-minute live coaching calls led by Jennifer McBride and participation with other CPR business owners in the CPR CEO Community. Each call tackles a real business problem—pricing strategy, contract negotiation, marketing funnels, scaling. You'll get high-level education that accelerates your growth, resources and templates to implement post-call, peer community, and direct feedback from me.
What if I can't make a live call?
All calls are recorded and available in your member portal within 24 hours. You can watch anytime and submit questions. Live attendance is ideal for real-time interaction, but recordings ensure you never miss the content.
Is there a refund policy?
Access to valuable materials and information is provided upon receive of the first payment thus our policy does not allow for refunds.
Ready to stop guessing and
start building?
You've spent enough time figuring it out alone. Join a community of CPR instructors who are building real businesses — with the systems, support, and strategy to make it happen.
Ready to stop guessing and
start building?
You've spent enough time figuring it out alone. Join a community of CPR instructors who are building real businesses — with the systems, support, and strategy to make it happen.